Four animations for the Bank on Lloyds campaign, live on digital screens across London in 2026.

Client
Lloyds
My role
AI Creative Director
Agency
Digitas
Production
Publicis Production
Format
Digital out-of-home
Year
2026

The Lloyds black horse, reimagined through a phone screen. Every animation pairs a two-word claim with the fact that proves it.

The brief

Digitas came to Publicis Production with the Bank on Lloyds idea and design system in place: the black horse, reimagined inside a phone screen. The task was to bring it to life as motion, across a series of scenes and every screen format, from D6 portraits to Piccadilly Lights.

The approach

A hybrid pipeline. AI image and video models created the scenes and motion; traditional craft took them to finish, with image editing, retouching, compositing and grading on every animation.

My role

I led the creative execution of the AI work, from the look and movement of the horse in each scene to the final grade. I developed the end-to-end pipeline, designed the workflow, and assembled and led a team of AI artists through to delivery.

The animations

Ten-second loops made for D6 portrait screens.

Dream MakerInvestments and savings
Game ChangerBusiness banking
Moving UpMortgages for first-time buyers
The OriginalThe brand and its heritage

Across London

From Piccadilly Circus to the Tube escalators, January to February 2026.

1 / 14
  • Every animation in a row along roadside screens on Cromwell Road
    Cromwell RoadJan 2026
  • The animations on the long screen above Waterloo station concourse
    Waterloo stationFeb 2026
  • The Original on the Piccadilly Lights
    Piccadilly LightsFeb 2026
  • Dream Maker on the hanging screens at Canary Wharf station
    Canary Wharf stationFeb 2026
  • The animations on escalator screens at Liverpool Street station
    Liverpool Street stationFeb 2026
  • Front Runner above the entrance at City Thameslink station
    City Thameslink stationFeb 2026
  • Moving Up on the twin Chiswick Towers screens
    Chiswick TowersFeb 2026
  • Dream Maker’s galloping horse on the BFI IMAX, Waterloo
    BFI IMAX, WaterlooFeb 2026
  • Front Runner on the platform at Sloane Square station
    Sloane Square stationFeb 2026
  • Game Changer on twin screens at Canary Wharf station
    Canary Wharf stationFeb 2026
  • Dream Maker on a street screen on King’s Road
    King’s Road, ChelseaJan 2026
  • Moving Up above the entrance to Canada Place, Canary Wharf
    Canada Place, Canary WharfJan 2026
  • The animations on escalator screens at Waterloo Underground
    Waterloo UndergroundJan 2026
  • Moving Up on the Piccadilly Lights
    Piccadilly LightsFeb 2026
Piccadilly Lights before dawn.

AI work that holds up at the highest level.

The animations ran on Piccadilly Lights and screens across London, and were delivered faster and more cost-effectively than traditional animation or CG.